Being prepared for a crisis is a two-step process. The first and most urgent is ensuring that you and your people have the skills and knowledge to respond within seconds. The second, equally important step is learning what it takes to operate as a team in a real crisis.
The crisis preparation training programs I offer with Allison+Partners reflect that two step process.
Crisis Communication Seminar
Nothing is more challenging than communicating in a situation where your gut and your lawyer are both telling you not to say anything. But nothing is more essential to the resolution of a crisis than open communications, and it begins with you and your executives.
Through this participative workshop, our battle-tested Allison+Partners faculty impart a fundamental understanding to managers about the nature and effects of crisis situations. In this fast-paced, full-day program, Managers are trained to:
• Be prepared to respond to public inquiries in the event of a crisis
• Manage the corporate response in a manner that ensures the best possible outcome for the company and for the public at large
• Avoid spin and avoid self-incrimination, but prove the company is transparent and responsive to the public’s concerns
Should a corporate arise, most companies have a process for the effective management of the crisis and the issues generated by it. For companies concerned about complex, rapidly escalating crises, Allison+Partners offers a full-day simulation of a major corporate crisis to test the effectiveness of that process.
Students are sequestered in a crisis management center and spend a full day handling an escalating crisis, with an Allison+Partners team simulating journalists, government officials, and real-time news feeds. At the end of the immersive and powerful program, executives responses are reviewed and critiqued, and Allison+Partners faculty provide guidance for improving the effectiveness of the team’s handling and of the processes themselves
The program can also be run in coordination with an operational crisis simulation, so that the interaction of your operating teams and the crisis communications team can be tested. This helps in evaluating and refining the roles of key personnel, and tightening coordination between operations and communications teams.