You Don’t Need to Buy Influence in China

China’s opinion leaders are getting very smart about monetizing their influence, meaning that for many companies, the cost of engaging with trusted voices is rising beyond their budgets. In this article for the CampaignIQ Quarterly’s Cannes special issue “China, Dealing with the Rising Cost of Influence,” I explain why companies don’t have to resort to …

Who Should Handle Your Social Media Business?

谁应掌控您的社交媒体业务 – Who Should Handle Your Social Media Business Thoughtful China Normandy Madden and the Thoughtful China team invited me to offer my perspective on what kind of agency should handle your social media business. Everyone is fighting for it – creative agencies, media agencies, specialty firms, and PR agencies. I offer a set of …