Public Relations in China: Building and Defending Your Brand in the PRC,
Palgrave-Macmillan, October 2015, Paperback, 237 pages
China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world’s largest market.
In Public Relations in China, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in Chinastrips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China.
The book is now available in paperback at:
And is also available electronically on:
Reviewers: Please email wolfgroupasia (at) gmail.com to request review copies.