When you are an innovator in your industry, your challenge is to drive the widest possible adoption of your innovation in the shortest possible time, and to keep your window of opportunity open as long as possible.
That’s not easy in any market, but in China you face particular challenges. Technological nationalism, uneven protection of intellectual property, industry resistance or especially slow customer uptake all slow the adoption of innovative products and processes. In these cases, simple advertising or PR are inadequate.
My Allison+Partners team and I can help you assess your challenges and, working with your team, we can help develop, manage, and implement campaigns designed to drive your business in China across “the chasm” in keeping with your budget and your timetable.